Stefania Roitman Launches “My Happy By Stefi” At Miami Swim Week
Stefania Roitman, Argentinian actress, host, content creator, and designer, presented her highly anticipated swimsuit designs for her brand, My Happy by Stefi, at her debut appearance at PARAISO Miami Beach. Teaming with MeryRacuachi and presented by Foster Grant & PAC Protocol, the current season coach for “The Voice” Latin America was enthusiastic in sharing the launch of her new brand.
“This has been a very exciting moment for me where I was finally able to show what my
inspiration has brought me to a moment where I celebrate everyone, taking them to My Happy world!” says Stefi.
Attendees of MIAMI Swim Week included many familiar faces, such as Latin pop star and Stefania’s fiancé Ricky Morena along with Lele Pons, Ricardo Montaner, Marlene Salome, Sara Escobar, Mauricio Montaner, Ricky Montaner, Oriana Sabatini, Emilia Mernes, Maria Laura, and Chris Lavish.
Models walking in the show were Alexa Collins, Breanna Marie, Brooke Lilly, Lillete, Zitavass, Khrystyana, Stefanie Gurzanski, Jenn Lee, and Amber Davis amongst others.
MIAMI Swim Week has been a popular event for years on end as brands are able to show off new styles and swimwear like never before. On July 11th, attendees were able to see “My Happy by Stefi” and how it is one of those brands that consumers could not get enough of.
Opening for Stefania, Argentinian designer Mery Racauchi presented her collection for the third season of “Mery Playa.” Mery Playa returned with a playful and exuberant experience, blending vintage vibes and Latin finesse, coupled with a pop of tropical ambiance and a dreamy pastel color palette, bringing unforgettable energy.
“This is a very exciting moment where I can finally show what my inspiration brought me to, a moment where I celebrate everyone taking them to My Happy world!” Stefi explains.
Being an inclusive and body-positive brand made to highlight the natural beauty of girls of all shapes and sizes, the pieces are made to accentuate the female form and create visual texture. By drawing on vivid colors and unique prints, “My Happy by Stefi” is more than just swimwear.
Stemming from a desire for love, freedom, and connection during the pandemic, the inspiration behind “My Happy by Stefi” is one that all can understand. Since lockdowns left many in emotional despair, “My Happy” aims to transform communal emotions into designs and reach for a future built on open self-expression and unity with one another.
The collections were well received and put forth as worthwhile. Because they are both complementary and different, the collections strive to bring out that shining light inside of every girl, feeling confident and proud. By building a foundation of boldness and optimism, the world cannot bring down someone wearing these collections.
The entire show was live-streamed and still viewable at www.paraisomiamibeach.com