Whether it is for a wedding, prom, or something exciting like a music video, people often need high-end or luxury cars for a short amount of time. If you are thinking about setting up one of these businesses, you need to make sure that you are delivering a stellar product. Here are some of the things you should consider when creating a luxury car rental business.

The Cars

When setting up a luxury car rental business, you need to think about the cars you want to get for your fleet.

There are several niches you could fill to appeal to certain demographics. For example, you might want to opt for limos if you are going to be targeting prom or stag and hen parties, as it allows many people to all fit in the car with little issue.

You might also want to choose impressive sports cars like Ferraris or Lamborghinis for flashy entrances.

Another fantastic market to tap into would be the wedding market, with flashy cars like Bentleys or Rolls-Royce Phantoms.

By choosing a range of cars, you can be certain that there will be something that can appeal to everyone. It will also allow you to hire multiple vehicles out on the same day if needs be.


In order to protect your new cars, you’re going to need fleet insurance. This is a special commercial policy that will cover multiple vehicles in one go. The neat thing about fleet insurance is that it can be extended to cover any new cars you add to your fleet, and it also does not matter what type of cars you are adding to it. The right broker will be able to take into account your 10-seat stretch limo right alongside the 2-seat sports car.

This type of insurance might be far more cost-effective than individual policies for each car. By taking out this policy, you can rest assured that your luxury cars will be properly protected.


A luxury car rental business needs the right set of drivers to go with each car. While some companies might let the customers just take the cars, it is often a lot safer to provide a driver that knows what they are doing.

The right driver will be a qualified and conscientious person who is happy to go the extra mile for their passengers. You will most likely be dealing with people who are a bit stressed – as prom or wedding planning can take a lot of work – and the right driver will be able to put them at ease and help them relax.

These are just three of the key things you need to set up a luxury car rental business. There is a lot of money to earn with such a business and a wide and varied audience to offer your business model to. No matter what cars you want to choose for your business, you should be able to put together a fantastic fleet. These cars might be the final puzzle piece in someone’s big night.

Categories: Automotive